Occupational Medicine Marketing That Wins Employer Contracts
Occupational health services represent 20-40% of revenue for many urgent care centers. We position your clinic as the preferred employer partner for workers' comp, DOT physicals, drug screening, and workplace wellness in your market.
Get a Free Occupational Medicine Marketing Auditof Urgent Care Revenue
Workplace Injuries/Year
Occ Med Market Size
Employer Is the Buyer
Occupational Medicine Is the Most Undermarketed Revenue Stream in Urgent Care
Most urgent care centers offer occupational health services but market them like an afterthought. A bullet point on the services page. A mention in the Google Business Profile. No dedicated employer outreach. No B2B landing pages. No content that demonstrates regulatory expertise.
The result: employers in your market don't know you offer occupational health, or they default to the one clinic that actually markets to them. A single employer contract can represent hundreds of visits per year across workers' comp, physicals, drug screens, and wellness programs. Losing that contract to a competitor because they had a better website and more visible presence is preventable.
Occupational medicine marketing requires a fundamentally different approach than consumer urgent care marketing. The buyer is an HR director, safety manager, or office manager. The decision criteria include compliance expertise, reporting speed, communication protocols, and geographic convenience for their workforce. The sales cycle is weeks to months, not seconds.
We build occupational medicine marketing systems that speak the employer's language. B2B campaigns that reach decision-makers through professional channels. Employer-facing landing pages that communicate capability and compliance. Content that positions your clinic as the occupational health authority in your market.
Services We Market
Dedicated Campaigns for Every Occupational Service
Workers' Compensation Care
"workers comp urgent care" / "work injury clinic near me"
Workers' comp represents a consistent, high-volume revenue stream for urgent care. Employers want a designated clinic that handles claims efficiently, communicates clearly with adjusters, and returns employees to work faster. We position your clinic as the employer-preferred workers' comp provider in your market.
DOT Physicals & CDL Exams
"DOT physical near me" / "CDL medical exam [city]"
DOT physicals are a recurring, high-margin service with strong search volume. Drivers need certified examiners, and carriers need reliable turnaround. We build SEO content and ad campaigns around DOT-specific keywords and ensure your FMCSA National Registry listing is optimized.
Pre-Employment Drug Screening
"drug test near me" / "pre-employment drug screen [city]"
Drug screening is a gateway service that introduces employers to your clinic. Once they trust you with screening, they often expand to physicals, workers' comp, and wellness programs. We market your testing capabilities to HR departments and staffing agencies in your area.
Pre-Employment Physicals
"pre-employment physical near me" / "hiring physical exam"
New hire physicals are volume-driven and often tied to employer contracts. We build landing pages and ad campaigns targeting both employers researching clinic partners and individual employees searching for their required exam.
Employer Wellness Programs
"corporate wellness program" / "employee health screenings [city]"
Wellness programs represent the highest lifetime value in occupational medicine. Companies that start with screenings often expand to flu shots, biometric testing, and ongoing health management. We build awareness campaigns targeting HR directors and benefits managers.
Fit-for-Duty & Return-to-Work
"return to work physical" / "fit for duty exam near me"
Return-to-work evaluations require clinical competence and employer trust. We market your capability to handle these assessments with messaging that emphasizes compliance expertise, reporting speed, and employer communication protocols.
Our Approach
Your Occupational Medicine Marketing Playbook
B2B Employer Outreach Campaigns
Occupational medicine is a B2B sale. We build targeted campaigns reaching HR directors, safety managers, and office managers through LinkedIn advertising, Google search ads targeting employer-intent keywords, and local SEO content that ranks for "[city] occupational health clinic." Each campaign is designed to generate employer inquiries, not individual patient visits.
Employer Landing Pages & Portals
We build dedicated employer-facing pages that communicate your occupational health capabilities, turnaround times, reporting processes, and compliance expertise. These pages speak the language of HR and risk management, not patients. Clear CTAs for scheduling employer consultations or requesting pricing packages.
Local SEO for Occupational Health
We optimize your Google Business Profile with occupational medicine categories, build citation profiles across healthcare and business directories, and create service-specific content pages that rank for keywords like "DOT physical [city]," "workers comp clinic [city]," and "drug test near me." Local authority compounds over time.
Content Marketing for Employer Trust
Educational content that positions your clinic as the occupational health authority in your market. OSHA compliance guides, workers' comp process explainers, drug testing policy resources, and DOT regulation updates. Content that HR professionals bookmark and share, building long-term trust before a contract conversation.
Employer Referral & Retention Systems
Acquiring a new employer contract is expensive. Retaining one is efficient. We build automated communication systems that keep your clinic top-of-mind with existing employer partners: quarterly performance reports, regulation update alerts, flu season reminders, and proactive outreach when contract renewals approach.
Reputation Management for B2B Trust
Employers evaluate urgent care clinics partly through patient reviews. High star ratings and professional review responses signal operational quality. We implement review systems that maintain 4.5+ ratings and monitor for any reviews that mention employer-related services, ensuring your B2B reputation stays strong.
FAQ
Occupational Medicine Marketing Questions
How is occupational medicine marketing different from consumer urgent care marketing?
The fundamental difference is the buyer. In consumer urgent care, the patient chooses the clinic. In occupational medicine, an HR director or safety manager selects the clinic for their entire workforce. This requires B2B marketing tactics: employer-facing messaging, contract-based value propositions, compliance expertise positioning, and outreach through professional channels. The sales cycle is longer but the lifetime value per employer contract is dramatically higher.
How do you help us win new employer contracts?
We build multi-channel employer acquisition campaigns. LinkedIn ads targeting HR and safety professionals in your area. Google ads capturing employer-intent searches like "occupational health clinic [city]." Employer-specific landing pages with service menus, turnaround time commitments, and compliance credentials. Content marketing that demonstrates regulatory expertise. And local SEO that ensures your clinic appears when employers research options in your market.
Can you help market DOT physicals specifically?
Yes. DOT physicals have their own search ecosystem. We build dedicated DOT physical landing pages with your FMCSA National Registry information, pricing, appointment availability, and what-to-bring checklists. Ad campaigns target CDL drivers and carriers. Local SEO ensures your clinic ranks for DOT-specific searches in your service area. DOT physicals are often the entry point that leads to broader employer relationships.
What about drug testing and screening services?
Drug testing is a volume service with strong recurring potential. We market your testing capabilities to staffing agencies, construction companies, transportation firms, and corporate HR departments. Landing pages detail your testing menu (DOT, non-DOT, rapid, lab-based), chain of custody procedures, and turnaround times. The goal is positioning your clinic as the reliable, fast, and compliant option for employers who need consistent testing capacity.
How do you measure success for occupational medicine marketing?
We track employer-specific metrics: employer inquiry form submissions, employer consultation calls, new employer contracts acquired, contract renewal rates, and occupational visit volume by service type (workers' comp, physicals, drug screens). We also track the organic and paid search performance for occupational-specific keywords to ensure your visibility continues to improve in this vertical.
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