Drain Cleaning Marketing That Builds Customers
Drain cleaning is your gateway service. The first call that turns a stranger into a lifetime customer. We build marketing that captures the initial clog call and upsells into hydro jetting, inspections, and maintenance plans.
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Upsell Revenue Potential
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Become Repeat Customers
Drain Calls Are Your Customer Pipeline. Literally.
A clogged drain is the most common reason a homeowner calls a plumber for the first time. It's your introduction. Your chance to make a first impression. And if you handle it right, that $200 drain call becomes a customer who calls you for every plumbing need for the next decade.
But most plumbing companies treat drain cleaning as low-ticket commodity work. They don't upsell to hydro jetting. They don't recommend camera inspections. They don't follow up with maintenance plans. They leave thousands of dollars on the table with every job.
We build marketing systems that capture drain cleaning leads at high volume AND maximize the lifetime value of every customer who calls. More calls in. More revenue per call. More repeat business.
Services We Market
Every Drain Service Category
Clogged Drain Cleaning
Kitchen sinks, bathroom drains, shower clogs. The highest-volume drain service and the most common entry point for new plumbing customers. High frequency, high conversion potential.
Hydro Jetting
The premium drain cleaning service. Higher ticket, better results, and a great upsell from basic cable drain cleaning. Homeowners searching for hydro jetting are educated buyers willing to pay more.
Sewer Camera Inspection
Diagnostic service that leads to bigger jobs. Camera inspections convert into sewer line repairs, replacements, and preventive maintenance contracts. The foot-in-the-door service.
Main Line Cleaning
Whole-house drain issues that signal bigger problems. Main line clogs generate higher ticket values and often lead to sewer line repair or replacement recommendations.
Toilet Clogs & Overflow
The most common emergency drain call. Urgent, high-intent searches that need immediate response. These customers convert fast and refer frequently when you show up quickly.
Preventive Drain Maintenance
Annual drain cleaning programs for proactive homeowners. Lower ticket per visit but builds recurring revenue and positions your company as the go-to for all future plumbing needs.
SEO & Paid Search
Capturing Every Drain Search in Your Market
From panic searches to DIY failures, we make sure your company shows up for every drain-related search in your service area.
Our Approach
Your Drain Cleaning Marketing Playbook
Emergency-First Ad Copy
Most drain cleaning searches are urgent. "Clogged drain plumber now" and "toilet overflow help" need panic-calming ad copy with immediate response messaging and click-to-call buttons.
Upsell-Optimized Landing Pages
Pages built to convert the initial drain call AND educate about hydro jetting, camera inspections, and preventive maintenance. Turn a $200 drain call into a $600+ service package.
DIY Comparison Content
"Can I unclog a drain myself?" is one of the highest-volume searches in drain cleaning. We create content that captures this traffic and converts DIY-frustrated homeowners into service calls.
Google Ads for Drain Cleaning
Service-specific campaigns targeting "drain cleaning near me," "clogged drain plumber," and "hydro jetting [city]." Separate ad groups for each service level with matched landing pages.
Before/After Video Strategy
Drain cleaning camera footage is compelling content. Clog removal time-lapses, hydro jetting demonstrations, and camera inspection discoveries. Visual proof that drives social shares and conversions.
Service Agreement Marketing
Promote annual drain maintenance plans that create recurring revenue. Email campaigns, post-service follow-ups, and seasonal reminders that keep customers coming back year after year.
FAQ
Drain Cleaning Marketing Questions
How do you market drain cleaning as more than a commodity?
Drain cleaning often gets price-shopped. We differentiate you through quality messaging, camera inspection add-ons, hydro jetting upsells, and satisfaction guarantees. Landing pages emphasize professional equipment, trained technicians, and warranty-backed service rather than competing on price alone.
What's the typical cost per drain cleaning lead?
Drain cleaning leads typically run $20-50 through Google Ads depending on market competition. The key is the upsell path: a $200 drain cleaning call that converts to hydro jetting or uncovers a sewer line issue becomes a $1,000-10,000+ job. We optimize for total revenue, not just initial call value.
How do you compete against Roto-Rooter and big brands?
National brands have brand recognition but lack local trust. We position your company with local reviews, community presence, faster response times, and personalized service. Local plumbers consistently win on trust, and we make sure your online presence communicates that advantage clearly.
Can you help us sell more hydro jetting services?
Absolutely. We create dedicated hydro jetting landing pages, educational content comparing hydro jetting to cable cleaning, and retargeting campaigns for customers who've had basic drain cleaning. Positioning hydro jetting as the premium, longer-lasting solution consistently increases take rates.
Turn Drain Calls Into Lifetime Customers
Free audit of your drain cleaning marketing. See how to capture more first-time callers and maximize the value of every job.
Get Your Free Drain Cleaning Marketing Audit