Tummy Tuck Marketing That Fills Your Schedule
Abdominoplasty is one of the highest-demand body procedures in plastic surgery. With the GLP-1 weight loss wave creating even more demand, we help you capture patients ready for surgical body transformation.
Get a Free Tummy Tuck Marketing AuditAnnual U.S. Procedures
Avg. Case Value
Post-GLP-1 Demand Growth
"Worth It" Rate
Demand Is Surging. Is Your Practice Capturing It?
Tummy tuck demand has never been higher. Post-pregnancy patients, post-weight loss patients, and now the massive wave of GLP-1 medication patients are all searching for surgical body contouring. The practices capturing this demand are the ones with the strongest digital presence and most compelling transformation content.
Tummy tuck patients are motivated buyers. They've been living with their concern for months or years. By the time they start searching, they're ready to act. Your marketing needs to convert that motivation into a booked consultation before they find a competitor who does it better.
We build abdominoplasty marketing systems that match the urgency and motivation of your patients. Compelling before/afters, transparent pricing, recovery content that eliminates fear, and ad campaigns that capture patients at peak motivation.
Procedures We Market
Every Abdominoplasty Procedure
Full Abdominoplasty
"Tummy tuck [city]" / "Abdominoplasty near me"
The most searched body contouring surgery. Patients are often post-pregnancy or post-weight loss and highly motivated. Full abdominoplasty represents your highest-value body procedure.
Mini Tummy Tuck
"Mini tummy tuck [city]" / "Mini abdominoplasty cost"
Appeals to patients with localized lower abdominal concerns. Less downtime positioning attracts patients on the fence between surgical and non-surgical options.
Extended Tummy Tuck
"Extended tummy tuck" / "Fleur-de-lis abdominoplasty"
For patients with significant skin laxity, often after massive weight loss. Higher case value and unique positioning as a surgeon who handles complex body contouring.
Tummy Tuck with Liposuction
"Tummy tuck and lipo [city]" / "360 lipo tummy tuck"
The most popular combination procedure. "Lipo 360 with tummy tuck" is a rapidly trending search term driven by social media and the desire for comprehensive body transformation.
Diastasis Recti Repair
"Diastasis recti surgery" / "Muscle repair tummy tuck"
Often insurance-adjacent for post-pregnancy patients. The functional component adds urgency beyond cosmetic desire and opens a unique marketing angle.
Post-Weight Loss Body Contouring
"Body contouring after weight loss [city]"
Rapidly growing segment as more patients achieve massive weight loss through surgery or GLP-1 medications. These patients need comprehensive body contouring and represent multi-procedure cases.
Our Approach
Your Tummy Tuck Marketing Playbook
Transformation Content Strategy
Tummy tuck patients are driven by transformations. We build content systems around dramatic before/afters, patient story videos, and recovery journey documentation that showcase the life-changing results you deliver.
Seasonal Campaign Calendar
Tummy tuck demand peaks in fall/winter (planning for summer) and after New Year's. We build promotional calendars aligned to these demand cycles to maximize surgical bookings during peak motivation.
Post-Pregnancy Targeting
"Mommy tummy tuck," "post-baby body," "tummy tuck after pregnancy." We create content and campaigns specifically targeting post-pregnancy patients with messaging that addresses their unique concerns and timeline.
Recovery & Expectations Content
The biggest conversion barrier for tummy tuck patients is recovery concern. We create detailed week-by-week recovery timelines, return-to-activity guides, and patient recovery videos that turn fear into confidence.
Cost & Financing Strategy
"Tummy tuck cost" is one of the highest-volume search terms. We create transparent pricing content and financing option pages that convert price-researchers into consultation-bookers instead of losing them to competitors.
Weight Loss Patient Pipeline
With GLP-1 medications creating a wave of weight loss patients, we build marketing funnels that capture patients transitioning from medical weight loss to surgical body contouring.
FAQ
Tummy Tuck Marketing Questions
How do you target tummy tuck patients specifically?
We build procedure-specific campaigns across Google Ads, SEO, and social media. Keyword targeting for "tummy tuck [city]," demographic targeting for post-pregnancy patients, and interest targeting for weight loss communities. Each channel gets messaging matched to the patient mindset.
Should we market tummy tuck separately from liposuction?
Yes, but also create combination content. "Tummy tuck vs liposuction" and "tummy tuck with lipo 360" are high-volume search terms. Patients often aren't sure which they need. Comparison and combination content captures patients earlier in the research process.
How do you handle the growing GLP-1 weight loss patient market?
This is the fastest-growing pipeline for body contouring surgery. We build content targeting patients who've lost significant weight through semaglutide/tirzepatide and are now dealing with excess skin. Different messaging than post-pregnancy patients, different concerns, different timeline.
What about marketing to male tummy tuck patients?
Male abdominoplasty is growing significantly. We create separate campaigns with male-specific messaging, imagery, and platforms. Different copy, different before/afters, different objection handling. The one-size-fits-all approach doesn't work here.
Capture the Body Contouring Surgery Wave
Free audit of your tummy tuck marketing. See where motivated patients are going to competitors and how to capture your share of surging demand.
Get Your Free Tummy Tuck Marketing Audit