Rodent Marketing That Fills Your Exclusion Schedule
Mice and rats send homeowners scrambling for help. A $300 trapping call becomes a $1,500-$5,000 exclusion and restoration project when marketed correctly. We build the campaigns that capture rodent leads and sell the complete solution.
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Avg. Exclusion Ticket
Peak Demand Season
Monthly Rodent Searches
The Real Money in Rodent Control Isn't Trapping. It's Exclusion.
Most pest control companies market rodent control as a single service. "Mouse exterminator near me." Set some traps. Collect $200-$300. Move on. But the companies printing money on rodents are the ones marketing the complete solution: initial trapping, full exclusion, and attic/crawlspace restoration.
One rodent customer handled correctly is worth $2,000-$5,000. Trapping alone? $300. Trapping plus exclusion? $1,500. Add restoration? $3,000-$5,000. The difference is marketing. Specifically, marketing that educates homeowners on why trapping alone isn't enough and positions exclusion as the permanent solution.
We build rodent marketing systems that capture the initial panic call and convert it into the full-service project. More revenue per customer. Fewer callbacks. Higher customer satisfaction.
Services We Market
Dedicated Strategies for Every Rodent Service
Mouse Control & Exclusion
The highest-volume rodent service. Homeowners hear scratching in walls, find droppings, or see a mouse and search immediately. Exclusion work adds significant ticket value to every initial call.
Rat Control & Remediation
Rat infestations trigger stronger urgency than mice. Higher ticket values, more complex treatments, and greater health concern messaging. Appeals to both residential and commercial customers.
Exclusion & Sealing Services
Exclusion work is where the real margin lives. Sealing entry points, installing barriers, and rodent-proofing structures. Average tickets run $500-$3,000+ and prevent callbacks.
Attic & Crawlspace Restoration
Post-rodent cleanup, insulation replacement, and sanitization. Premium add-on service that turns a $300 trapping call into a $2,000-$5,000 project. Requires specific marketing targeting.
SEO & Paid Search
We Rank You for the Searches That Generate Rodent Revenue
Homeowners searching for rodent help are ready to act. We make sure your company is the first one they find.
Our Approach
Your Rodent Marketing Playbook
Fall & Winter Surge Campaigns
Rodent activity peaks when temperatures drop. Mice and rats seek warmth inside homes from October through March. We pre-build campaigns that launch at the first cold snap in your region and scale with dropping temperatures.
Exclusion Upsell Marketing
Trapping solves the immediate problem. Exclusion solves it permanently. We create comparison content, landing pages, and post-service sequences that sell exclusion work as the long-term solution. Average ticket jumps from $300 to $1,500+.
Emergency Night & Weekend Campaigns
Rodent sightings happen at night when mice and rats are active. We run after-hours campaigns targeting "mouse in my house right now" and similar panic searches with immediate-response messaging.
Attic Restoration Upselling
Rodent-damaged insulation is a health hazard and energy loss. We build educational content and post-treatment email sequences that sell attic restoration as a necessary follow-up. Turns a $300 trapping job into a $2,000-$5,000 project.
Commercial Rodent Control
Restaurants, warehouses, and food facilities require ongoing rodent management. We build B2B campaigns targeting commercial property managers and food service operators with compliance-focused messaging and inspection documentation.
Content & SEO Authority
"How to tell if you have mice," "Signs of rats in attic," "Mouse vs. rat droppings." We create the authoritative content that captures top-of-funnel searches and positions your company as the local rodent expert.
FAQ
Rodent Marketing Questions
When should we ramp up rodent control marketing?
Start ramping 4-6 weeks before your first typical cold snap. In northern states, that means late August/September. In southern states, October/November. Pre-season campaigns capture early infestations and establish your presence before competitors increase their ad spend. We build a region-specific launch calendar for your area.
How do you market exclusion work separately from trapping?
Exclusion is a different sale with a different buyer mindset. We create dedicated landing pages that position exclusion as the permanent solution, comparison content showing the cost of repeated trapping vs. one-time exclusion, and post-service email sequences that introduce exclusion to customers who just had trapping service.
What about year-round rodent marketing?
Rodent issues happen year-round, just at different volumes. Winter is peak residential. Summer sees more commercial activity and occasional residential calls. We maintain baseline campaigns year-round and scale significantly during fall/winter. SEO content builds consistently regardless of season.
Can you help market attic and crawlspace restoration?
Yes. Restoration is often the most profitable add-on in rodent control. We build educational content about health risks of rodent contamination, post-treatment email sequences offering restoration quotes, and dedicated landing pages targeting homeowners who've already had rodent issues resolved elsewhere but never addressed the damage.
Ready to Dominate Rodent Control in Your Market?
Free audit of your current rodent marketing. We'll show you how to turn $300 trapping calls into $2,000-$5,000 exclusion projects through smarter marketing.
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