General Pest Marketing That Builds Recurring Revenue
Ants, roaches, spiders, wasps. General pest control is your volume driver and the gateway to protection plan memberships. We build the marketing that fills your daily routes and converts one-time calls into recurring customers.
Get a Free General Pest Marketing AuditHighest Volume Pest Searches
Avg. Annual Plan Value
Plan Renewal Rate
Monthly "Pest Control" Searches
Every One-Time Customer You Lose Is Years of Recurring Revenue Walking Away.
General pest control is the highest-volume segment in the industry. "Pest control near me" gets searched over 1.5 million times per month. Ants, roaches, and spiders drive consistent, year-round demand that fills daily routes.
But the real value isn't the $150 one-time service call. It's the $500-$800 annual protection plan that customer signs up for. Multiplied by hundreds of customers. Renewed at 78% rates. That's the foundation of every profitable pest control operation.
Most companies capture the one-time call and never see that customer again. We build marketing systems that capture the initial call AND convert it into a recurring plan member who pays you every quarter, refers neighbors, and stays on your routes for years.
Pests We Market
Dedicated Strategies for Every Common Pest
Ant Control
Ants are the #1 nuisance pest call in the US. Fire ants, carpenter ants, and odorous house ants each require different messaging. High volume, strong seasonal peaks, and excellent gateway to recurring plans.
Cockroach Control
Roach calls carry strong urgency and health concern messaging. German, American, and Oriental roaches each have different search patterns. Appeals to both residential renters and property managers.
Spider Control
Fear-driven searches with high emotional urgency. Brown recluse and black widow searches command premium intent. General spider prevention sells well as part of protection plans.
Wasp & Bee Removal
Peak summer demand with emergency-level urgency. Yellow jacket, wasp nest, and hornet searches spike during warm months. Quick turnaround, high-volume, and strong review-generating opportunities.
Flea & Tick Control
Pet owners drive consistent demand. Flea infestations trigger immediate action. Tick awareness has surged in recent years with Lyme disease concerns. Indoor and outdoor treatment packages.
Stinging Insect Control
Scorpions, centipedes, and regional stinging pests. Market-specific opportunities in states like Arizona, Texas, and Florida where scorpion and fire ant demand is year-round.
SEO & Paid Search
We Rank You for the Searches That Fill Daily Routes
General pest searches are the highest volume in the industry. We make sure your company captures the lion's share in your service area.
Our Approach
Your General Pest Marketing Playbook
Protection Plan Conversion Funnels
General pest control is your gateway to recurring revenue. We build landing pages, email sequences, and post-service offers that convert one-time callers into monthly or quarterly plan members. A $150 one-time call becomes $500-$800 in annual recurring revenue.
Pest-Specific Landing Pages
Generic "pest control" pages don't convert as well as pest-specific pages. We build dedicated pages for ants, roaches, spiders, wasps, fleas, and every other pest you treat. Each page targets the specific searches and addresses the unique concerns for that pest.
Seasonal Campaign Management
Ants dominate spring. Wasps peak in summer. Spiders increase in fall. Roaches are year-round. We manage a 12-month campaign calendar that shifts your messaging, ad spend, and landing pages to match the pests active in your region right now.
Review Velocity Strategy
General pest customers generate the highest volume of reviews. We implement automated post-service review requests, timing them for maximum response rate. More reviews = higher local rankings = more calls. It's a compounding growth engine.
Neighborhood & Referral Marketing
Pest issues tend to be neighborhood-wide. When one house has ants, the whole block has ants. We build referral incentive programs, neighborhood discount campaigns, and door-to-door follow-up strategies that multiply your reach from a single service call.
Google LSAs & Map Pack Domination
"Pest control near me" is one of the highest-volume local searches in home services. We optimize your Google Business Profile, manage your Local Services Ads, and build the local SEO foundation that keeps you at the top of the map pack.
FAQ
General Pest Marketing Questions
How do you market general pest differently than specialty services?
General pest marketing focuses on volume, recurring plans, and local dominance. Specialty services like termites and bed bugs focus on high-ticket conversions. We run separate campaigns for each with different messaging, landing pages, and conversion goals. General pest campaigns are your lead volume engine. Specialty campaigns are your revenue multipliers.
What's the best way to market pest control plans?
Protection plans sell best when positioned as the smart, preventive choice against the reactive alternative. We create plan comparison pages showing cost-per-visit savings, post-service email sequences that offer plan enrollment at the moment of highest satisfaction, and seasonal reminders that re-engage past customers. The key is framing the plan as ongoing peace of mind.
How do you handle competition from national chains?
National chains dominate brand searches but struggle in local organic and local ads. We build hyperlocal SEO strategies, city-specific landing pages, and Google Business Profile optimization that outranks national chains in "near me" searches. Local trust and review velocity are your weapons. Homeowners prefer local operators when the reviews back it up.
Should we market every pest type individually?
Yes. Homeowners search for specific pests, not "general pest control." "Ant exterminator near me" converts better than "pest control near me" because the searcher knows exactly what they need. We build dedicated pages and campaigns for every pest type you treat while maintaining a strong general pest presence for broad searches.
Ready to Fill Your Routes and Grow Recurring Revenue?
Free audit of your current pest control marketing. We'll show you how to convert more one-time calls into protection plan members and dominate general pest searches in your market.
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