Slip-and-Fall Marketing That Builds Steady Case Flow
Premises liability is one of the most undermarketed areas in personal injury. Millions of people are injured on someone else's property every year. Most never call a lawyer because they don't know they have a case. We fix that.
Get a Free Premises Liability Marketing AuditFall Injuries Per Year
Cause of ER Visits for Injuries
Avg. Premises Liability Settlement
Never Consult an Attorney
Most Fall Victims Never Call a Lawyer. That's Your Opportunity.
Here's the uncomfortable truth about premises liability: the majority of people injured in slip-and-fall accidents never pursue a claim. They're embarrassed. They blame themselves. They don't realize the property owner had a legal duty to prevent their injury. They don't think their case is "big enough" for a lawyer.
This represents an enormous untapped market. The firms that educate these potential clients, that normalize the experience, that explain property owner negligence in simple terms, capture cases that no one else is even competing for.
We build premises liability marketing that addresses the specific psychological barriers keeping fall victims from calling. Educational content, empathetic messaging, and evidence-urgency campaigns that turn uncertain prospects into retained clients.
of fall injury victims never consult with an attorney about their rights
days before surveillance footage is typically erased by property owners
average CPC for premises liability keywords vs. $100-300+ for auto accident
Case Types
Dedicated Marketing for Every Premises Type
Retail Store Injuries
"Slip and fall lawyer Walmart" / "Injured in grocery store [city]"
Big-box retailers and grocery stores see the highest volume of premises liability claims. Wet floors, fallen merchandise, and poor lighting create strong negligence arguments. Specific pages targeting major retailers capture highly qualified traffic.
Restaurant & Hospitality Falls
"Fell in restaurant [city]" / "Hotel slip and fall attorney"
Grease, spills, broken tiles, and inadequate lighting in restaurants and hotels. These businesses carry significant insurance and are motivated to settle. Marketing targeting hospitality-specific falls captures a premium case stream.
Commercial Property Negligence
"Fell in office building [city]" / "Commercial property injury lawyer"
Parking garages, office buildings, shopping centers, and apartment complexes. Property owners and management companies have a duty to maintain safe conditions. Content addressing landlord liability and commercial negligence converts property owners' tenants and visitors into clients.
Government Property Claims
"Fell on city sidewalk lawyer" / "Government property injury attorney [city]"
Broken sidewalks, pothole injuries, and unmaintained public buildings. Government claims have strict notice requirements and shorter statutes of limitation. Content explaining these deadlines creates urgency and drives immediate consultations.
Workplace Slip & Fall
"Fell at work lawyer" / "Workplace injury attorney [city]"
Falls in warehouses, construction sites, and commercial facilities. These cases may involve workers' comp, third-party liability, or both. Educational content explaining the difference drives qualified consultations from injured workers.
Nursing Home & Assisted Living Falls
"Nursing home fall lawyer" / "Elderly parent fell in care facility"
Falls among elderly residents are often signs of staffing shortages, inadequate supervision, or neglect. Family members searching for answers need an attorney who understands both premises liability and elder care standards.
SEO & Paid Search
Capturing the Searches Other Firms Miss
Premises liability searches are often informational. "Can I sue if I fell in a store?" "What to do after a slip and fall." The firms that answer these questions with authority get the call. We rank you for both high-intent and informational searches.
Our Approach
Your Premises Liability Marketing Playbook
Location-Type Landing Pages
Dedicated pages for retail stores, restaurants, commercial properties, government premises, and nursing homes. Each location type has different liability standards, insurance structures, and client concerns. Specific pages convert dramatically better than generic premises liability content.
Educational Content That Converts
Most slip-and-fall victims don't know they have a case. Guides explaining property owner duties, evidence preservation, how to prove negligence, and what to do immediately after a fall turn uncertain prospects into confident callers.
Targeted Google Ads Campaigns
Slip-and-fall keywords are less expensive than auto accident terms but still produce high-value cases. We build campaigns targeting specific premises types and injury scenarios with messaging that addresses the "is this really worth pursuing" hesitation.
Evidence Urgency Messaging
Surveillance footage gets erased. Incident reports get buried. Witnesses disappear. Our marketing creates urgency around evidence preservation that drives immediate action. Prospects who call today instead of next week become better cases.
Insurance Knowledge Positioning
Retail and commercial properties carry significant liability insurance. Content that explains insurance policies, coverage limits, and why property owners settle builds confidence that pursuing the case is worthwhile and creates realistic expectations.
Review & Case Result Strategy
Slip-and-fall victims often feel embarrassed about their injury. Testimonials from past clients who felt the same way but achieved significant results normalize the experience and eliminate the emotional barrier to calling.
FAQ
Slip-and-Fall Marketing Questions
Are slip-and-fall cases worth marketing for?
Absolutely. Premises liability cases can produce significant settlements, especially in commercial, retail, and nursing home settings. While individual case values may be lower than truck accidents, the volume is much higher and the advertising costs are substantially lower. A well-optimized slip-and-fall marketing program can produce a strong, consistent pipeline of retained cases.
What's the biggest challenge in slip-and-fall marketing?
Overcoming the prospect's own hesitation. Many people who slip and fall feel embarrassed, assume it was their fault, or don't think their injury is "serious enough" to warrant a lawyer. Your marketing needs to normalize the experience, explain property owner negligence, and communicate that their case has value. The firms that do this best win the most cases.
Should I target specific stores or property types in my marketing?
Yes. Someone searching "slip and fall at Walmart" or "fell in Kroger parking lot" has a very specific situation and needs specific answers. Landing pages targeting major retail chains, restaurant brands, and property types convert at higher rates than generic premises liability pages because they feel directly relevant to that person's experience.
How important is evidence preservation messaging?
Critical. Surveillance footage is typically erased within 30-90 days. Incident reports can be altered. Witnesses forget. Marketing that communicates the urgency of evidence preservation creates a legitimate reason to call now instead of later. This urgency messaging consistently improves conversion rates and produces better cases because clients call sooner.
What does a typical slip-and-fall lead cost?
Significantly less than auto accident leads. In most markets, premises liability keywords cost $30-80 per click compared to $100-300+ for car accident terms. The lower competition and reasonable case values make slip-and-fall one of the higher-ROI niches in personal injury marketing when approached strategically.
Ready to Build a Steady Pipeline of Premises Liability Cases?
Free audit of your premises liability marketing. We'll identify the untapped opportunities in your market where fall victims are searching but not finding your firm.
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