Lawn Care Marketing That Fills Your Routes
Recurring lawn care customers are the foundation of every profitable landscaping company. We build the marketing systems that fill your mowing routes, sell fertilization programs, and keep customers renewing year after year.
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Renewal Rate (Good Cos)
Avg. Annual Customer Value
Avg. Service Visits Per Customer
Recurring Revenue Is Everything. Your Marketing Should Reflect That.
Lawn care is a recurring revenue business. The companies that win don't just acquire customers. They lock them into annual mowing contracts, multi-step fertilization programs, and full-service maintenance agreements that generate predictable income month after month.
But most lawn care marketing focuses on one-time leads. A mowing quote here, a cleanup request there. Scattered leads that don't build route density or generate the compound value of a retained customer.
We build marketing systems designed for recurring revenue. Funnels that convert first-time browsers into annual program customers. Retention campaigns that keep renewal rates high. And upsell sequences that expand every customer relationship from basic mowing into full-service lawn care.
Services We Market
Every Lawn Care Service
Weekly Mowing & Maintenance
The bread and butter of lawn care revenue. Recurring weekly or biweekly mowing contracts that provide predictable income and route density. We fill your routes with homeowners who want consistent, professional maintenance.
Fertilization & Weed Control Programs
Multi-application programs are the highest-margin recurring service in lawn care. We market 5-7 step programs that lock customers in for the full season and generate predictable revenue.
Aeration & Overseeding
Fall aeration and overseeding is a seasonal goldmine. We build campaigns that start generating bookings in late summer so your fall schedule fills before the first leaf drops.
Spring & Fall Cleanups
Seasonal cleanup services bookend your mowing season. We run targeted campaigns for spring cleanups starting in February and fall cleanups starting in September to maximize seasonal revenue.
Weed Control & Pre-Emergent
Pre-emergent and weed control applications are time-sensitive. Homeowners search at specific times of year. We make sure you show up when they're ready to buy, not after the window has passed.
Lawn Renovation & Sod Installation
Homeowners with failing lawns search with urgency. Dead grass, bare patches, damaged turf. We capture those high-intent searches and convert them into full lawn renovation projects.
SEO & Paid Search
We Rank You for the Searches That Fill Routes
Homeowners are searching for lawn care right now. We make sure your company appears at the top of every lawn service search in your market.
Our Approach
Your Lawn Care Marketing Playbook
Recurring Revenue Marketing
Lawn care thrives on recurring contracts. We build marketing funnels that don't just sell one-time mows but convert homeowners into annual maintenance and fertilization program customers.
Route-Based Geo-Targeting
Every lawn care company knows that route density equals profitability. We target ads and SEO efforts at specific neighborhoods and zip codes to fill your routes efficiently.
Seasonal Launch Campaigns
Each lawn care service has a booking window. We build pre-season campaigns that generate leads before the rush, so your schedule is full when the season starts.
Program Upsell Funnels
A mowing customer is a fertilization customer waiting to happen. We build automated email and retargeting sequences that cross-sell and upsell your full service menu.
Review Generation Automation
After every service visit, automated review requests. After every completed season, a follow-up. We build the 5-star Google presence that makes you the default choice in your zip code.
Referral Marketing Systems
Happy lawn care customers tell neighbors. We build referral programs with tracking, incentives, and automated follow-up that turn your best customers into your best salespeople.
FAQ
Lawn Care Marketing Questions
How do you market recurring lawn care programs vs. one-time services?
We build separate funnels for each. One-time services (cleanups, aeration) get seasonal campaign treatment with urgency. Recurring programs (mowing, fertilization) get education-first marketing that emphasizes convenience, consistency, and annual savings. The goal is always to convert one-time customers into recurring contracts.
Can you target specific neighborhoods to build route density?
Absolutely. We use geo-targeted Google Ads, Facebook neighborhood targeting, and local SEO strategies that focus on specific zip codes and subdivisions. When you land a customer in a neighborhood, we can even run hyper-local campaigns to their neighbors.
What's the typical cost per lead for lawn care marketing?
It varies by market and service, but well-optimized lawn care campaigns typically see $8-25 per lead for maintenance services and $15-40 for specialty services like fertilization programs. We continuously optimize to lower these costs while increasing lead quality.
How do you handle the off-season for lawn care companies?
Off-season is planning and pre-sell season. We run early-bird campaigns for spring services, promote snow removal or holiday lighting if you offer them, and use email marketing to keep your customer base engaged so they renew before competitors reach out.
Ready to Fill Every Route on Your Schedule?
Free audit of your current lawn care marketing. We'll show you exactly how to build route density, sell more programs, and keep customers renewing season after season.
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