Family Law Marketing That Builds Your Practice
Families going through difficult transitions need an attorney they trust. We position your firm as the compassionate, capable choice in your market. Every practice area. Every search. Every consultation.
Free audit. No commitment. Takes 15 minutes.
U.S. Family Law Market
Divorces Filed Per Year
Search Online for an Attorney
Avg. Client Value
Your Next Client Is Searching at 2 AM
People facing divorce, custody battles, or family disputes often start their attorney search late at night, from their phone, during the most stressful time of their lives. They scroll through firm after firm, judging each one in seconds.
The firm that shows up first with a professional, empathetic online presence wins that consultation. The firm with specific practice area pages, genuine client testimonials, and clear next steps gets the call.
We build marketing that respects the emotional weight of family law while positioning your firm as the experienced, trusted choice. Every touchpoint communicates competence and compassion.
of people looking for a family law attorney start their search online
peak search time for divorce and custody attorneys on mobile devices
contact only one attorney after finding the right fit online
Your Expertise Deserves Better Marketing
How We Help
Your Family Law Growth System
Six integrated services that work together to fill your consultation calendar with qualified family law clients.
Family Law Websites That Build Trust
Compassionate, professional websites that balance authority with approachability. Practice area pages for divorce, custody, support, and adoption with clear consultation CTAs and attorney profiles that connect.
SEO for Family Law Firms
"Divorce attorney near me," "child custody lawyer [city]," "family lawyer free consultation." We rank your firm for the searches families use during the most difficult moments of their lives.
Content That Educates & Converts
Blog posts, guides, and FAQ pages that answer the questions prospective clients are searching. "How does child custody work in [state]?" positions you as the trusted resource before they pick up the phone.
Empathetic Paid Advertising
Family law requires a different tone. Our Google Ads and Local Services Ads campaigns balance urgency with compassion. We attract clients seeking help without being aggressive or insensitive.
Reputation & Review Management
Automated review generation timed after case resolution. Build the 5-star presence that makes prospective clients confident your firm will handle their family matter with care and competence.
Intake Tracking & Analytics
Full-funnel tracking from first click to signed retainer. Know your cost per consultation, cost per retained client, and which channels bring the highest-value cases. Real numbers, not vanity metrics.
Practice-Area-Specific Marketing
Every Practice Area Needs Its Own Marketing Strategy
Divorce clients search differently than adoption clients. Custody cases require a different tone than alimony disputes. We build dedicated acquisition strategies for every family law practice area your firm handles.
Divorce Marketing
Contested, Uncontested & Collaborative
Divorce is the highest-volume search in family law. Position your firm as the trusted guide for people navigating the most difficult transition of their lives.
Child Custody Marketing
Legal Custody, Physical Custody & Modifications
Parents fighting for their children search with urgency and emotion. Capture that intent with marketing that demonstrates both competence and compassion.
Child Support Marketing
Establishment, Modification & Enforcement
Child support clients search for specific answers. We rank your firm for the calculation, modification, and enforcement questions they ask before hiring an attorney.
Adoption Marketing
Domestic, Stepparent, Foster & International
Adoption is family law at its most hopeful. We build marketing that matches the joy of the process while demonstrating the legal expertise families need.
Domestic Violence Marketing
Protective Orders & Restraining Orders
People in danger need an attorney fast. We make sure your firm appears instantly when someone searches for protection, with messaging that communicates safety and urgency.
Alimony Marketing
Spousal Support, Modification & Enforcement
Alimony clients search with specific financial concerns. We target the high-intent queries around spousal support calculation, modification, and enforcement in your jurisdiction.
Our Process
From Audit to Retained Clients in 4 Steps
Audit & Discovery
We analyze your current online presence, intake flow, competitor positioning, and identify every gap where potential clients are choosing other firms.
Strategy & Positioning
We build your custom marketing plan. Which practice areas to prioritize, which audiences to target, which channels deliver the highest-quality consultations.
Build & Launch
Website redesign, ad campaigns, SEO content, review strategy. Everything launches together as one unified client acquisition system for your firm.
Optimize & Scale
Monthly reporting. Weekly optimizations. Continuous refinement based on real intake data. We track from first click to signed retainer, not just form fills.
What to Expect
The Results Family Law Firms See Working With Us
We don't promise overnight results. We build sustainable client acquisition systems that compound month over month.
Return on Ad Spend
Targeted campaigns that convert searchers into consultations and consultations into retained clients.
Organic Traffic Growth
Average organic search increase for family law clients in the first 12 months.
Lower Cost Per Lead
Optimized targeting and landing pages that reduce wasted spend and improve lead quality.
Average Google Rating
Reputation management that builds the 5-star presence prospective clients trust when choosing a family attorney.
Why Us
Not Just Another Marketing Agency
Family Law Expertise
We understand the family law client journey. The late-night searches, the emotional urgency, the need for both competence and empathy. Our strategies are built for how family law clients actually choose an attorney.
Empathy-First Messaging
Family law marketing requires a different tone than PI or criminal defense. We craft messaging that demonstrates understanding and compassion while still driving consultations. Your clients are going through the worst time of their lives.
Full-Funnel Approach
From first Google search to signed retainer. We build and optimize every touchpoint in the client journey. No gaps. No handoffs. One integrated system that turns searchers into retained clients.
Revenue-Focused Metrics
We don't report on impressions or clicks. We track consultations scheduled, clients retained, revenue generated, and cost per acquisition. The numbers that actually matter to your practice's growth.
FAQ
Common Questions About Family Law Marketing
How quickly will I see results from family law marketing?
Paid advertising (Google Ads, Local Services Ads) can drive consultations within the first 2-4 weeks. SEO and content marketing typically show meaningful ranking improvements in 3-6 months. We run both simultaneously so you get immediate consultations while building long-term organic visibility.
Do you work with family law firms in my area?
We work with family law firms nationwide. Whether you're in a major metro competing against dozens of firms or in a smaller market looking to establish dominance, we adapt our strategy to your competitive landscape and local market dynamics.
Can you promote specific practice areas like custody or adoption?
Absolutely. We build practice-area-specific landing pages, ad campaigns, and content strategies for every service you offer. Divorce, custody, support, adoption, protective orders. Each practice area gets its own targeted acquisition strategy.
How do you handle the sensitive nature of family law marketing?
Family law clients are going through some of the most difficult moments of their lives. Every piece of marketing we create balances professional authority with genuine empathy. No fear-mongering. No aggressive tactics. We attract clients by demonstrating understanding and competence.
What's the typical cost per lead for family law marketing?
It varies by market and practice area, but well-optimized family law campaigns typically see $50-150 per lead through paid search. Divorce keywords tend to be higher, while custody and support can be more affordable. We continuously optimize to lower costs while maintaining lead quality.
Do you track from first click to retained client?
Yes. Full-funnel tracking is standard. We integrate with your intake process so you know exactly which channels, keywords, and campaigns generate consultations, and more importantly, which ones generate retained clients. This data drives every optimization decision we make.
Ready to Become the Go-To Family Law Firm in Your Market?
Free marketing audit for family law firms. See exactly where potential clients are choosing other firms and how to make your practice the obvious choice.
No commitment required. Let's talk about growing your practice.