Residential Electrical Marketing That Fills Your Schedule
Homeowners are your bread and butter. Rewires, panel upgrades, lighting, inspections. We build the search presence and reputation that makes your company the first call for every residential electrical need.
Get a Free Residential Marketing AuditOf Revenue Is Residential
Avg. Residential Job Value
Homeowner Lifetime Value
Choose Based on Reviews
Homeowners Research. Your Marketing Needs to Win That Research.
Residential electrical customers don't pick the first name they find. They compare 3-4 companies, check reviews, look at websites, and ask neighbors for recommendations. If your online presence doesn't project professionalism and trustworthiness, you're losing jobs to competitors who invest in marketing.
The electrical companies winning residential work are the ones with clean, modern websites showing license credentials. 100+ Google reviews with real customer stories. Google Ads appearing the moment a homeowner searches for help. That's what we build.
Services We Market
Every Residential Electrical Service
Whole-Home Rewiring
Older homes with outdated wiring are a massive market. We target homeowners searching for rewiring solutions with educational content that builds urgency and trust.
Panel Upgrades & 200-Amp Service
With EV chargers, home additions, and modern appliances, panel upgrades are in high demand. We capture homeowners at the moment they realize they need more power.
Lighting Installation & Design
Recessed lighting, landscape lighting, smart home lighting. Design-focused homeowners search differently. We build campaigns that speak to their aesthetic goals.
Outlet & Switch Installation
USB outlets, GFCI upgrades, smart switches. These are entry-point services that lead to larger projects. We market them as the gateway to a full electrical relationship.
Ceiling Fan Installation
One of the most searched residential electrical services. Seasonal demand spikes make this a perfect campaign for targeted ad spend during spring and summer.
Home Safety Inspections
Electrical inspections are the ultimate trust-builder. We position your inspections as the first step that leads to upgrades, repairs, and ongoing customer relationships.
SEO & Paid Search
We Rank You for the Searches That Book Jobs
Your potential customers are searching right now. We make sure your company appears at the top of every residential electrical search in your market.
Our Approach
Your Residential Marketing Playbook
Service-Specific Landing Pages
Dedicated pages for every residential service you offer. Rewiring, panel upgrades, lighting, inspections. Each page targets specific homeowner searches and their unique concerns.
Local SEO Domination
"Electrician near me" campaigns with optimized Google Business Profile, city-specific content, and citation building that puts you in the local 3-pack for every service area.
Google Ads & LSAs
High-intent search campaigns targeting homeowners actively looking for residential electrical work. Geo-targeted ads with call tracking on every lead.
Seasonal Campaign Calendars
Ceiling fan season, holiday lighting, storm prep, spring inspection campaigns. We align your marketing budget with homeowner demand cycles for maximum impact.
Before/After Project Showcases
Nothing builds trust like seeing quality work. We help you capture and deploy before/after content from real jobs across your website, social media, and ads.
Review Generation Automation
Automated review requests sent after completed residential jobs. Build the 5-star reputation that makes you the obvious choice for every homeowner in your area.
FAQ
Residential Marketing Questions
What residential electrical services should we market most?
It depends on your market and margins. Panel upgrades and whole-home rewiring tend to be highest-ticket. EV charger installations are the fastest-growing category. We analyze your market competition and margins to prioritize the services that will generate the most revenue.
How do you compete with handyman services for smaller jobs?
We differentiate you on licensing, insurance, code compliance, and professionalism. Homeowners who care about safety and quality will pay more for a licensed electrician. Our messaging positions you as the professional choice, not the cheapest option.
Can you help us rank for "electrician near me" in multiple cities?
Absolutely. We build city-specific landing pages, optimize your Google Business Profile for each service area, and create localized content that targets every city in your coverage zone. Multi-location SEO is one of our core strengths.
How do seasonal campaigns work for residential electrical?
We pre-build campaigns timed to homeowner demand cycles. Ceiling fans and outdoor lighting in spring. Generator and surge protection before storm season. Holiday lighting installation in fall. Inspection and safety campaigns year-round. Your budget shifts to match where demand is highest.
Fill Your Residential Schedule
Free audit of your residential electrical marketing. See where homeowners are going to competitors and how to win them back.
Get Your Free Residential Audit