Commercial Electrical Marketing That Wins Contracts
Commercial contracts are high-value, recurring revenue. We position your company in front of property managers, general contractors, and facility directors who need a reliable electrical partner.
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Commercial Clients Research Differently. Your Marketing Needs to Match.
Property managers and general contractors don't search "electrician near me" and call the first result. They evaluate project portfolios, verify certifications, check bonding capacity, and compare 3-5 contractors before making a decision.
Your marketing needs to speak their language. Project case studies, safety certifications, bonding and insurance credentials, and the professional online presence that gets you on the shortlist. We build every touchpoint to position your company as the serious commercial partner they're looking for.
Services We Market
Every Commercial Electrical Service
Office & Retail Buildouts
Tenant improvements and commercial buildouts require reliable electrical contractors. We position your company as the go-to partner for property managers and general contractors.
Industrial Electrical
Manufacturing facilities, warehouses, and distribution centers. High-value contracts with ongoing maintenance needs. We target facility managers searching for qualified industrial electricians.
Commercial Lighting & LED Retrofits
Energy-efficient lighting upgrades are a massive market with utility rebate incentives driving demand. We build campaigns that educate and convert commercial property owners.
Data Center & IT Infrastructure
Server rooms, structured cabling, backup power systems. Tech companies need reliable electrical infrastructure. We target IT directors and data center managers in your area.
Commercial EV Charging Stations
Businesses, parking garages, and municipalities are installing EV charging infrastructure. We help you win these high-ticket, multi-station commercial installations.
Preventive Maintenance Contracts
Recurring maintenance agreements are the most valuable commercial accounts. We market your maintenance programs to property managers as essential risk management.
Our Approach
Your Commercial Marketing Playbook
Commercial-Focused Website
A separate commercial section or dedicated commercial site that speaks to decision-makers. Project portfolios, certifications, bonding capacity, and the language commercial clients expect.
Google Ads for Commercial
Targeted campaigns for "commercial electrician [city]," "industrial electrician near me," and service-specific terms. Separate budgets and landing pages from residential campaigns.
LinkedIn & B2B Outreach
LinkedIn campaigns targeting property managers, facility directors, and general contractors. Thought leadership content that positions your team as commercial electrical experts.
Project Portfolio Marketing
Detailed case studies of completed commercial projects with scope, timeline, and results. Nothing wins commercial work faster than showing similar projects completed on time and budget.
GC & Property Manager Nurturing
Relationship-building campaigns for general contractors and property management companies. Email sequences, lunch-and-learns, and referral programs that generate recurring work.
Certification & Safety Showcase
OSHA compliance, arc flash certification, NFPA 70E training. We make your safety credentials and certifications prominent selling points in every marketing touchpoint.
FAQ
Commercial Marketing Questions
How is commercial electrical marketing different from residential?
Completely different audiences, decision timelines, and channels. Commercial buyers are property managers, GCs, and facility directors. They research on LinkedIn, evaluate portfolios, and make decisions over weeks or months. We build separate strategies for each segment.
Can you help us win more GC subcontract work?
Yes. We build GC-focused outreach campaigns, portfolio pages showcasing commercial project experience, and relationship nurturing sequences. We also help with bid presentation materials that differentiate you from other subcontractors.
What about marketing maintenance contracts?
Maintenance contracts are the most valuable commercial accounts. We build campaigns targeting property managers with the ROI case for preventive maintenance: reduced emergency calls, extended equipment life, code compliance, and lower insurance costs.
How do you track ROI on commercial marketing?
Commercial deals have longer sales cycles, so we track leads through the full pipeline. Website inquiries, proposal requests, proposals sent, and contracts won. We integrate with your CRM to attribute revenue back to specific marketing channels.
Win More Commercial Contracts
Free audit of your commercial electrical marketing. See where property managers and GCs are choosing competitors and how to get on every shortlist.
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