Orthodontic Marketing That Fills Your Consultation Calendar
Parents and adults are searching for orthodontic care right now. Whether they want Invisalign, traditional braces, or just answers about their options, we make sure they find and choose your practice.
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Searched Dental Treatment
Every Parent and Adult Is Comparing You to at Least 3 Other Providers. Win That Comparison.
Orthodontic patients are comparison shoppers. Parents call multiple offices for pricing. Adults read dozens of reviews and compare Invisalign galleries. The practice with the strongest online presence and the most compelling first impression captures the consultation.
With DSOs, corporate chains, and DTC aligners all competing for the same patients, independent practices need marketing that communicates quality, expertise, and value without racing to the bottom on price.
We build orthodontic marketing systems that position your practice as the clear choice. From the Google search to the free consultation to case acceptance, every step is optimized for conversion.
Treatments We Market
Dedicated Marketing for Every Ortho Service
Invisalign
"Invisalign near me" / "Invisalign cost [city]"
The most searched orthodontic treatment. Patients compare providers by price, reviews, and before/afters. Diamond+ and top provider status are powerful conversion tools.
Clear Aligners
"Clear aligners [city]" / "Clear braces near me"
Patients who search generically for clear aligners are comparing Invisalign alternatives. Capture these searches with brand-agnostic and brand-specific content.
Traditional Braces
"Braces near me" / "Orthodontist [city]"
Still the workhorse of orthodontics. Parents searching for braces for their children compare on experience, convenience, and price. Reviews from other parents carry heavy weight.
Ceramic / Clear Braces
"Clear braces [city]" / "Ceramic braces near me"
The aesthetic-conscious adult market. Patients want the reliability of braces without the metal look. Strong appeal to working professionals and older teens.
Teen Orthodontics
"Orthodontist for teens [city]" / "Teen braces"
Parents make the decision, teens influence it. Dual-audience marketing that speaks to parent concerns (cost, effectiveness) and teen desires (aesthetics, comfort).
Adult Orthodontics
"Adult braces [city]" / "Adult Invisalign"
Fastest-growing segment. Adults who "always wanted straight teeth" need messaging that addresses their unique concerns: treatment visibility, timeline, and professional appearance.
Our Approach
Your Orthodontic Marketing Playbook
Invisalign & Aligner-Specific SEO
"Invisalign near me" is one of the highest-volume dental searches. We build dedicated landing pages, local SEO, and content strategies to rank your practice for every clear aligner search in your market.
Google Ads by Treatment Type
Separate campaigns for Invisalign, braces, teen ortho, and adult treatment. Each gets its own keyword strategy, ad copy, and conversion-optimized landing page with pricing and financing.
Before/After & Smile Reveals
Treatment result galleries organized by case type, age group, and complexity. Time-lapse transformation videos and smile reveal content that performs on social media and converts on your website.
Free Consultation Campaigns
Consultation offers are the primary conversion mechanism in orthodontics. We optimize every step: the ad, the landing page, the booking flow, the confirmation, and the pre-appointment nurture sequence.
Parent-Focused Content Marketing
Parents researching orthodontics for their children need answers: When should treatment start? How much does it cost? How long does it take? We build the content that earns their trust and their appointment booking.
Payment Plan & Financing Messaging
Cost is the #1 barrier to orthodontic treatment. We build messaging around monthly payment options, insurance maximization, and value framing that makes treatment feel affordable and accessible.
FAQ
Orthodontic Marketing Questions
How competitive is Invisalign marketing?
"Invisalign near me" is one of the most competitive dental keywords. Costs per click can range from $8-25 depending on your market. However, with average Invisalign case values of $4,000-$8,000, even expensive clicks deliver strong ROI when your landing pages convert. We build campaigns that compete efficiently.
Should we market to teens/parents and adults differently?
Absolutely. Parents searching for their teenager have different motivations, objections, and decision timelines than adults seeking treatment for themselves. We build separate campaigns, landing pages, and messaging for each audience to maximize relevance and conversion rates.
How do we compete with DSOs and corporate ortho chains on price?
You don't compete on price. You compete on expertise, experience, personalized care, and results. We position your practice as the premium choice for patients who want the best outcome, not the cheapest option. Reviews, case galleries, and provider credibility outperform price-cutting.
What about marketing orthodontic services as a general dentist?
General dentists offering Invisalign face different competitive dynamics than orthodontists. We tailor the messaging to emphasize convenience, comprehensive care, and your specific training. We also help with positioning that differentiates from specialists in your area.
Ready to Dominate Ortho in Your Market?
Free audit of your orthodontic marketing. See where consultations are going to competitors and how to win them back.
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