Earn the Coverage That Builds Authority
Digital PR that goes beyond brand awareness. We earn media placements that drive high-authority backlinks, improve search rankings, and get your brand cited by AI search platforms.
Start Building AuthorityYou Can't Buy the Kind of Authority That Gets You Cited
Search engines and AI platforms have one thing in common: they trust brands that other credible sources trust. A link from a respected publication carries more weight than a hundred self-published blog posts. A mention in a news article signals legitimacy in ways your own website never can.
This is why digital PR has become one of the most effective strategies in modern marketing. Not PR for vanity. PR for authority. PR that directly impacts your search rankings, your AI visibility, and your ability to earn new customers through every digital channel.
The businesses dominating search results and AI recommendations in 2026 aren't just running ads and optimizing keywords. They're earning coverage. They're building the kind of third-party credibility that algorithms and AI models reward. And that's exactly what we build for you.
Why Now
Digital PR Is No Longer Optional. Here's Why.
Google Rewards Earned Authority
Google's algorithm increasingly prioritizes E-E-A-T signals: Experience, Expertise, Authoritativeness, and Trustworthiness. Earned media coverage from reputable publications is one of the strongest signals you can build. It's the difference between ranking on page one and page three.
AI Models Cite Earned Media
When ChatGPT, Perplexity, or Google AI Overviews recommend a business, they prioritize brands with third-party mentions over self-published content. Digital PR directly feeds the citation signals AI platforms rely on. No earned media means no AI recommendations.
Trust Converts Customers
When a potential customer sees your business featured in the local news, quoted in an industry publication, or mentioned across Reddit threads, that trust carries directly into their buying decision. Earned credibility is the most powerful form of marketing that exists.
Our Process
How We Earn Coverage That Matters
Brand & Story Audit
We identify your most newsworthy angles: company milestones, data, industry expertise, community involvement, and unique differentiators that journalists and editors actually want to cover.
Media & Outreach Strategy
Build a targeted list of publications, journalists, podcasters, and content creators in your industry and local market. Map every opportunity for earned coverage.
Content & Asset Creation
Develop press releases, data studies, expert commentary, infographics, and story angles designed to earn coverage. Every piece is built around what media outlets need.
Outreach & Placement
Strategic pitching to journalists, editors, and content creators. Building relationships that lead to consistent, ongoing coverage rather than one-off mentions.
Amplification
Maximize every placement. Distribute across social, repurpose for content marketing, build internal links, and leverage coverage for social proof across your entire marketing ecosystem.
Reporting & Attribution
Track placements, domain authority of linking sites, referral traffic, brand mention volume, and impact on search rankings and AI citations. Clear ROI tied to business outcomes.
What's Included
Our Digital PR Toolkit
Media Relations & Pitching
Targeted outreach to journalists, editors, and publications in your industry. We build relationships that earn consistent coverage, not just one-time mentions.
Press Release Distribution
Professionally written press releases distributed to relevant media outlets. Company news, milestones, partnerships, and announcements that position you as an industry leader.
Data-Driven Content & Studies
Original research, surveys, and data studies that journalists cite and link to. The highest-value form of digital PR because data earns natural, ongoing links and AI citations.
Expert Commentary & HARO
Position your team as industry experts through Help a Reporter Out (HARO), Connectively, and direct journalist outreach. Earn authoritative quotes and backlinks in major publications.
Podcast & Interview Placement
Get your leadership team featured on industry podcasts, YouTube channels, and local media interviews. Build brand authority through long-form content where your expertise shines.
Local & Regional PR
Coverage in local newspapers, TV stations, business journals, and community publications. Perfect for service-area businesses that need local authority and community trust.
Crisis Communications
Proactive reputation protection and reactive crisis management. When negative coverage hits, we respond strategically to protect your brand and control the narrative.
Award Submissions & Speaking
Identify and submit your company for industry awards, best-of lists, and speaking opportunities. Third-party recognition that builds authority across search and AI platforms.
Measurable Results
PR With Provable ROI
Digital PR isn't a vanity play. Every placement, every mention, every link is tracked and tied to business outcomes. Here's what we measure.
See What's PossibleHigh-Authority Backlinks
Links from DA 50+ publications that directly improve your search rankings and AI citation probability.
Brand Mention Volume
Measurable increase in how often your brand is mentioned across news, forums, social, and AI platforms.
Referral Traffic
Direct website traffic from publications and platforms where you earn coverage.
AI Citation Rate
Improvement in how frequently AI platforms cite and recommend your brand in relevant queries.
Search Ranking Impact
Measurable ranking improvements driven by authority signals from earned media coverage.
Brand Search Volume
Increase in people searching your brand name directly, indicating growing awareness and trust.
Industry Applications
PR Built for Your Industry
Home Services
- Local newspaper and TV station features
- Home improvement publication placements
- Community involvement and charity PR
- Industry award and best-of list submissions
- Expert commentary on seasonal topics
Medical & Aesthetics
- Health and wellness publication features
- Provider expert commentary in beauty media
- Medical conference and research PR
- Patient education content syndication
- Podcast and video interview placement
Legal
- Legal publication and law journal features
- Attorney expert commentary on current cases
- Super Lawyers, Best Lawyers, Avvo submissions
- Community legal education event coverage
- Podcast appearances on legal topics
FAQ
Common Questions
How is Digital PR different from traditional PR?
Traditional PR focuses on media coverage for brand awareness. Digital PR adds a measurable SEO and AI search component. Every placement we earn is evaluated not just for brand exposure, but for its impact on search rankings, backlink authority, and AI platform citations. It's PR with quantifiable ROI.
What kind of publications can you get us into?
It depends on your industry and story. For local businesses, we target regional newspapers, TV stations, and business journals. For broader reach, we pitch industry publications, national media, podcasts, and online outlets. We focus on publications relevant to your audience and valuable for your search authority.
How many links or placements can we expect per month?
This varies based on your industry, budget, and the newsworthiness of available angles. We set realistic expectations upfront. Quality always beats quantity. One link from a DA 70+ publication is worth more than 50 links from low-authority blogs.
How does Digital PR help with AI search?
AI models prioritize citing brands that have strong third-party mentions across the web. When your company is mentioned in news articles, industry publications, and authoritative forums, AI platforms are significantly more likely to recommend you when users ask relevant questions. Digital PR builds exactly these signals.
Do we need to have newsworthy events to do Digital PR?
No. We create newsworthy angles from your existing business. Data studies, expert commentary, industry trend analysis, community involvement, hiring milestones, partnerships. Every business has stories worth telling. Our job is finding and packaging them for media consumption.
How do you measure Digital PR ROI?
We track placement count, publication authority (domain authority), backlink value, referral traffic, brand mention volume, search ranking changes, AI citation improvements, and brand search volume trends. Monthly reports tie everything back to business impact.
Stop Paying for Attention. Start Earning It.
Get a free PR audit that identifies your most newsworthy angles and the publications that matter for your industry. We'll show you exactly how earned media can accelerate your growth.
Get Your Free PR Strategy